Unibet Sportsbook Review
Sportsbook Highlights; * Wide variety of sports, * Exciting product portfolio, * Unique Live Betting console, * Live Streaming, * Novelty bets and sport specials, * Local language support.
Unibet Sportsbook Review
The Sportsbook is the foundation of Unibet and is the longest serving product; it first started to operate in 1997. Unibet is also already widely recognised in the online gaming world, thanks to receiving the European Sportsbook of the Year award in 2006 and 2008.
The Unibet Sportsbook is developed in-house unlike the Betting software used by most of our competitors. Recently the whole website received a well-deserved face lift in the shape of Daisy.
Daisy was a project in which the whole platform and site was revamped in order to prepare for future development and expansions. For the Unibet Sportsbook customers it meant a complete new design and several new exciting features.
Unibet Sportsbook Overview
Sportsbook Overview
Traditional Sportsbook
The traditional Sportsbook is the oldest of Unibet’s products. In recent years it has been accompanied by other Sportsbetting products and services, even though so it remains the cater-pillar in the Unibet Sportsbook family and becomes stronger and stronger for each year. Each year more sports, events and leagues are offered in order to keep a competitive and attractive offer.
Width of Offer (Leagues and Sports)
* Unibet offer almost 50 different sports, ranging from football, basket and golf to smaller sports like Martial Arts, Sailing and Chess.
* Unibet offers odds on around 400 different sporting leagues, cups and tournaments throughout the world.
* Unibet offers almost all Global tournaments and most top divisions in the big sports in all their local market countries.
* Unibet offer a wide variety of non-sport specials (Novelty bets) and sports specials and has established themselves as one of the leading betting companies in this area.
Depth of Offer
* Unibet offers around 20-25 bet offers per match on the big soccer leagues.
* Unibet has an extremely competitive offer on International Country and Club football as well as Basketball, Tennis and Golf.
* Within the next year Unibet plans to increase their offer on second tier football leagues and sports like ice-hockey and handball, in order to provide the customer with more betting opportunities per match.
Navigation, Layout and Design
* The new design has brought a new and fresh feel to the Sportsbook page.
* It is extremely easy to access all the sub-products, services and help-tools from the Sportsbook homepage.
* The Odds Tree is clear and it’s easy to get an overview of the various sports Unibet offer.
* The user can use the “search” function to find odds on a specific team.
* The Betting slip design and information is extremely user friendly and makes it easy for the customer to place a bet.
* The customer can see which matches will be on TV, which start without 1h and which are the most popular right now, by using the box in the middle of the Sportsbook home page.
* There are always up-to-date articles and banner promotions telling the customer what is going on right now.
* The new Betting grid above the area where the odds are displayed provides a new way for the customer to find exactly the bet she/he is interested in.
Live Betting
Unibet’s Live betting has during 2008 become one of the absolute top products in this field, combining a high quantity in number of events and bet offers with high quality in IT performance and systems. Unibet offer Live betting on all sorts of sports, if the event is live on TV, there is no reason not to offer live betting on it, whether it be Rhythmic Sports Gymnastics or Champions League football. Apart from the regular betting possibilities, Unibet work hard to capture what makes an event interesting and entertaining. This could be the possibility to bet on correct game score during the actual game in tennis or the chance for customers to back their favorite striker to score the next goal in a football match.
Width of Offer (Leagues and Sports)
* Unibet offer almost 50 different sports, ranging from football, basket and golf to smaller sports like Martial Arts, Sailing and Chess.
* Unibet offers odds on around 400 different sporting leagues, cups and tournaments throughout the world.
* Unibet offers almost all Global tournaments and most top divisions in the big sports in all their local market countries.
* Unibet offer a wide variety of non-sport specials (Novelty bets) and sports specials and has established themselves as one of the leading betting companies in this area.
Depth of Offer
* Unibet offers around 20-25 bet offers per match on the big soccer leagues.
* Unibet has an extremely competitive offer on International Country and Club football as well as Basketball, Tennis and Golf.
* Within the next year Unibet plans to increase their offer on second tier football leagues and sports like ice-hockey and handball, in order to provide the customer with more betting opportunities per match.
Navigation, Layout and Design
* The new design has brought a new and fresh feel to the Sportsbook page.
* It is extremely easy to access all the sub-products, services and help-tools from the Sportsbook homepage.
* The Odds Tree is clear and it’s easy to get an overview of the various sports Unibet offer.
* The user can use the “search” function to find odds on a specific team.
* The Betting slip design and information is extremely user friendly and makes it easy for the customer to place a bet.
* The customer can see which matches will be on TV, which start without 1h and which are the most popular right now, by using the box in the middle of the Sportsbook home page.
* There are always up-to-date articles and banner promotions telling the customer what is going on right now.
* The new Betting grid above the area where the odds are displayed provides a new way for the customer to find exactly the bet she/he is interested in.
Live Betting
Unibet’s Live betting has during 2008 become one of the absolute top products in this field, combining a high quantity in number of events and bet offers with high quality in IT performance and systems. Unibet offer Live betting on all sorts of sports, if the event is live on TV, there is no reason not to offer live betting on it, whether it be Rhythmic Sports Gymnastics or Champions League football. Apart from the regular betting possibilities, Unibet work hard to capture what makes an event interesting and entertaining. This could be the possibility to bet on correct game score during the actual game in tennis or the chance for customers to back their favorite striker to score the next goal in a football match.
Unibet has a broad Sportsbook offers
Width of offer (Leagues and Sports)
* Unibet has a broad offer with around 1000 matches/month, targeting 1500 by the end of 2008.
* For Unibet’s 10 biggest markets, more or less any sports and events that are on TV are covered.
* Unibet do a massive amount of football and tennis matches that aren’t on TV anywhere in the world in order to offer a 24/7 Live Betting product.
Depth of offer (Number of Bet Offers)
* Unibet have an interesting, big and rather unique offer for the two main Live Betting sports Tennis and Football.
* For other sports, Unibet variety of offer will be continuously improved and strengthen during the next couple of years.
Layout and Design
* In a business where it is difficult but important to stand out the live betting interface has an extremely unique touch.
* There is a schedule in the Live Betting where the user can get an overview and search for sports/matches that will be offered during the upcoming seven days.
Future Expansion
* Unibet has just started to stream sports events, and will stream around 2500 events per year (Mainly Football, Tennis, Basketball and Volleyball).
* Unibet wish to further expand in this area and be the number one choice for our customers not only when it comes to in-play betting but also as a sports broadcaster.
* Unibet will be able to supply the customers with more information and value adding content straight in the live betting to make live betting even more thrilling and exciting.
* An increase in short term bets is expected since this is where you fully exploit the possibility of live betting. The customer wants instant action, and our goal is to provide them with just that.
Trading Department
* 24 hour trading – the same service at 3 am as at 11 am.
* PBA function – quick and easy method for asking for bets over the market limit.
* Very competitive pricing on favourites.
* Prepared to accommodate very large stakes at market high prices.
Supertoto and SuperScore
Supertoto and SuperScore, powered by Monnet, is the leading cross-European pool-betting platform. With these two products Unibet has a strong potential position against the state monopolies in an area where they traditionally are very strong.
Supertoto
* Bet small – Win Big is the concept for both these products. Minimum stake is €0.1-0.5
* Supertoto offer one main coupon with 14 football matches from the Premier League, Primera Division and Serie A in which a single winner is guaranteed €50.000.
* Supertoto Extra guarantees €10.000 and has a wide variety of football coupons throughout the week.
* A highly competitive 80% of the total Turnover is paid back to the customers.
SuperScore
* SuperScore was launched in 2008 and is betting form in which the customer predicts the correct score in 2-4 football or ice-hockey matches. The pot is then divided between those people who manage to predict the result correctly in all the matches.
* A wide range of coupons are offered on a daily basis.
French Horse Racing
Unibet offers many big advantages for French Horse Racing fans. The product on offer is extremely competitive and attracts a lot of interest from the customers.
* Unibet offer 5% more net winnings on the main bets than the official odds generated by the tote payout.
* Sometimes, Unibet offers 15% extra to give even more money back to their loyal customers and to attract new ones.
* Bets starting at just €1 for all products. With odds generated by the tote, the minimum stake on some products is €3.
* Unibet accepts bigger stakes than the main competitors.
* Unibet offer a wide variety of different bets.
* With Unibet, the customers can bet in their own currency.
* In true Unibet style, the customer can place a bet right up to the last second before the start of the race. As soon as the results are official, Unibet pay-out the winnings.
* Unibet is offering all the national races in France. Unibet also offers big English/Swedish/American/Italian races.
Travnet Live Racing
* Travnet Live Racing is a new – daily - pool betting product on Trotting.
* The customers are betting against all other customers from across the world.
* Win, Place and Double are offered as betting opportunities.
* The theoretical payback on the product will always be at least 90% - which is much higher than what the state monopolies are offering!
Sportsbook Services
Live Streaming
Unibet has just started to stream sports events, and will stream around 2500 events per year (Mainly Football, Tennis, Basketball and Volleyball). Outlined further in the Live Betting section.
Mobile Betting
* Recently Unibet launched a new mobile platform solution (together with Mobenga).
* This platform enables an easy download to the users mobile telephone and quick, easy navigation to the relevant bets the customer is interested in.
* Mobile Betting is the perfect option for customers who are at the race track or on the football ground.
Live Score and Statistics
Unibet offer Statistics on 25 different sports.
Deposit options: VISA, Mastercard, NETeller, Moneybookers, Bank Transfer, Telephone.
Withdrawal options: NETeller, Bank transfer, Moneybookers, Telephone.
* Unibet has a broad offer with around 1000 matches/month, targeting 1500 by the end of 2008.
* For Unibet’s 10 biggest markets, more or less any sports and events that are on TV are covered.
* Unibet do a massive amount of football and tennis matches that aren’t on TV anywhere in the world in order to offer a 24/7 Live Betting product.
Depth of offer (Number of Bet Offers)
* Unibet have an interesting, big and rather unique offer for the two main Live Betting sports Tennis and Football.
* For other sports, Unibet variety of offer will be continuously improved and strengthen during the next couple of years.
Layout and Design
* In a business where it is difficult but important to stand out the live betting interface has an extremely unique touch.
* There is a schedule in the Live Betting where the user can get an overview and search for sports/matches that will be offered during the upcoming seven days.
Future Expansion
* Unibet has just started to stream sports events, and will stream around 2500 events per year (Mainly Football, Tennis, Basketball and Volleyball).
* Unibet wish to further expand in this area and be the number one choice for our customers not only when it comes to in-play betting but also as a sports broadcaster.
* Unibet will be able to supply the customers with more information and value adding content straight in the live betting to make live betting even more thrilling and exciting.
* An increase in short term bets is expected since this is where you fully exploit the possibility of live betting. The customer wants instant action, and our goal is to provide them with just that.
Trading Department
* 24 hour trading – the same service at 3 am as at 11 am.
* PBA function – quick and easy method for asking for bets over the market limit.
* Very competitive pricing on favourites.
* Prepared to accommodate very large stakes at market high prices.
Supertoto and SuperScore
Supertoto and SuperScore, powered by Monnet, is the leading cross-European pool-betting platform. With these two products Unibet has a strong potential position against the state monopolies in an area where they traditionally are very strong.
Supertoto
* Bet small – Win Big is the concept for both these products. Minimum stake is €0.1-0.5
* Supertoto offer one main coupon with 14 football matches from the Premier League, Primera Division and Serie A in which a single winner is guaranteed €50.000.
* Supertoto Extra guarantees €10.000 and has a wide variety of football coupons throughout the week.
* A highly competitive 80% of the total Turnover is paid back to the customers.
SuperScore
* SuperScore was launched in 2008 and is betting form in which the customer predicts the correct score in 2-4 football or ice-hockey matches. The pot is then divided between those people who manage to predict the result correctly in all the matches.
* A wide range of coupons are offered on a daily basis.
French Horse Racing
Unibet offers many big advantages for French Horse Racing fans. The product on offer is extremely competitive and attracts a lot of interest from the customers.
* Unibet offer 5% more net winnings on the main bets than the official odds generated by the tote payout.
* Sometimes, Unibet offers 15% extra to give even more money back to their loyal customers and to attract new ones.
* Bets starting at just €1 for all products. With odds generated by the tote, the minimum stake on some products is €3.
* Unibet accepts bigger stakes than the main competitors.
* Unibet offer a wide variety of different bets.
* With Unibet, the customers can bet in their own currency.
* In true Unibet style, the customer can place a bet right up to the last second before the start of the race. As soon as the results are official, Unibet pay-out the winnings.
* Unibet is offering all the national races in France. Unibet also offers big English/Swedish/American/Italian races.
Travnet Live Racing
* Travnet Live Racing is a new – daily - pool betting product on Trotting.
* The customers are betting against all other customers from across the world.
* Win, Place and Double are offered as betting opportunities.
* The theoretical payback on the product will always be at least 90% - which is much higher than what the state monopolies are offering!
Sportsbook Services
Live Streaming
Unibet has just started to stream sports events, and will stream around 2500 events per year (Mainly Football, Tennis, Basketball and Volleyball). Outlined further in the Live Betting section.
Mobile Betting
* Recently Unibet launched a new mobile platform solution (together with Mobenga).
* This platform enables an easy download to the users mobile telephone and quick, easy navigation to the relevant bets the customer is interested in.
* Mobile Betting is the perfect option for customers who are at the race track or on the football ground.
Live Score and Statistics
Unibet offer Statistics on 25 different sports.
Deposit options: VISA, Mastercard, NETeller, Moneybookers, Bank Transfer, Telephone.
Withdrawal options: NETeller, Bank transfer, Moneybookers, Telephone.
